• Gen Y consumers’ brand loyalty: a brand romance perspective 

  Rathnayake, D.T (Emarald Publishing, 2021)

  Purpose – As Generation Y is considered to be a lucrative segment for emerging devices, this study investigates the effect of emotional brand attachment, from the brand romance perspective, on brand loyalty of Generation ...
• GENDER BASED SEGREGATED SCHOOL ENVIRONMENT AND GENDER STEREOTYPING WITH REFERENCE TO UNDERGRADUATES IN SRILANKA 

  Fernando, H.S.V.; Jayasinghe, R.P.C.K. (DEPARTMENT OF BUSINESS ECONOMICS UNIVERSITY OF SRI JAYEWARDENEPURA, 2021)

  The perceptions on gender-based stereotypes not only reflect varied thinking patterns of individuals but also impact the way they define themselves, their skills, and dispositions. These have been captured in the stereotypical ...
• CONSUMPTION DISPARITY AMONG URBAN AND RURAL COMMUNITY IN SRI LANKA 

  Chandrasiri, R.R.H.; Shantha, A.A. (DEPARTMENT OF BUSINESS ECONOMICS UNIVERSITY OF SRI JAYEWARDENEPURA, 2021)

  Consumption disparity is considered a global issue and it can be seen in Sri Lankan sphere too. This study investigates the consumption disparity among urban and rural communities in Sri Lanka. The main objective of this ...
• A COMPARATIVE STUDY OF THE CHOICE OF SELF-EMPLOYMENT BETWEEN MEN AND WOMEN IN SRI LANKA 

  Gunathilaka, D.K.M.; Samaraweera, G.R.S.R.C. (DEPARTMENT OF BUSINESS ECONOMICS UNIVERSITY OF SRI JAYEWARDENEPURA, 2021)

  Different characteristics and different roles of both men and women affect the existing gender disparities in self-employment choice in Sri Lanka. This study mainly focuses on comparing the determinants of self-employment ...
• THE IMPACT OF CRITICAL SUCCESS FACTORS ON SUSTAINABILITY OF SMALL AND MEDIUM SCALE ENTERPRISES 

  Sivashanker, R (DEPARTMENT OF BUSINESS ECONOMICS UNIVERSITY OF SRI JAYEWARDENEPURA, 2021)

  Small and medium enterprises are not only generating jobs and economic growth but also encouraging the process of innovation and transforming the Socio-economic nature in to better. 90% of entities in Sri Lanka belong to ...

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