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Browsing Asian Journal of Marketing Management by Author "Senevirathna, S.D"

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A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective

Senevirathna, S.D; Wachissara Thero, P; De. Silva, P.O (Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)

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