Kumara, P.A.P.S; Sirisena, A.B.; Wijesundara, T.R
(Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)
Purpose: The purpose of this study is to conceptualize and develop a scale to measure consumer
experience at the retail context.
Design/methodology/approach: A questionnaire survey was conducted with a sample of
164 ...