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The Effect of Marketing Culture on Marketing Effectiveness, Technical Efficiency and Business Performances An empirical study of Commercial Banking Sector in Sri Lanka

Jayarathne, P.G.S.A. (University of Sri Jayewardenepura, 2019)

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Author
- Jayarathne, P.G.S.A. (1)
Subject
- Business Performances, Commercial Banks, Marketing Culture, Marketing Effectiveness, Technical Efficiency (1)
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Date Issued
- 2019 (1)