Resource-based view (RBV) is based on the economic rent concept which explains sources of competitive advantage (CAd) at firm level. The RBV lacks a causality chain between resources and CAd which calls for further examination ...

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Purpose: This study aims to identify the items associated with sources of competitive advantage in the minor export crop sector. Design/Methodology/Approach: The measures were identified based on literature review ...

Abstract Scholarly components are more essential to the modern tertiary education, especially concern on management studies. Research competence is very important in relating to apply obtained knowledge in creative ways ...

This review of literature explores the literature on the concept of organisational leadership which is dedicated to the leader’s commitment to ensuring the common good. A hundred and eighty four articles were identified ...

Purpose: Celebrity endorsement has been investigated in prior studies regarding various behavioural and cognitive aspects about consumer purchasing behaviour, it is not clear whether principles findings in the general ...