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The Impact of an Identity Based Destination Image on Destination Loyalty: with Special Reference to Sri Lanka as a Tourist Destination

Lakmal, H M Aminda (Postgraduate Institute of Management, 2019)

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Author
- Lakmal, H M Aminda (1)
Subject
- Destination branding, CBBE model, Identity based destination image, Destination loyalty, Brand community associations. (1)
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Date Issued
- 2019 (1)