Browsing Volume 24 - No. 1 by Subject "Consumer ethnocentrism, Brand loyalty, Cosmopolitanism, Dogmatism, Collectivism, Materialism, Local brands"

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Consumer Ethnocentrism and Brand Loyalty towards Local Brands.

Jayasinghe, A. G.; Wanninayake, W. M. C. B. (Postgraduate Institute of Management, 2019)

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