Consumer engagement with social media, brand equity and intention to purchase

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dc.contributor.authorEkanayake, Sangeeth
dc.contributor.authorAbeysekera, Nalin
dc.date.accessioned2022-02-02T18:08:20Z
dc.date.available2022-02-02T18:08:20Z
dc.date.issued2016
dc.identifier.urihttp://dr.lib.sjp.ac.lk/handle/123456789/9851
dc.language.isoenen_US
dc.publisherPostgraduate Institute of Managementen_US
dc.relation.ispartofseriesJanuary-June 2016;
dc.subjectConsumer engagement, Social media, Brand equity, Intention to purchase, Sri Lankan fashion retailingen_US
dc.titleConsumer engagement with social media, brand equity and intention to purchaseen_US
dc.typeArticleen_US

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Volume 21 - No. 1