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Postgraduate Institute of Management
2.Dissertations
MBA Thesis
Effectiveness of source characteristics towards consumer purchase intention in the domain of social media
Effectiveness of source characteristics towards consumer purchase intention in the domain of social media
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Abstract.pdf
(103 KB)
REFERENCES.pdf
(203.41 KB)
Date
2017
Authors
Samarasinghe, H. M. U. S. R.
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Abstract
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Keywords
Consumer Purchase Intention
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http://dr.lib.sjp.ac.lk/handle/123456789/10261
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