Impact of Brand Equity on Brand Preference towards Purchase Intention: A Case of Motor Vehicle Market in Sri Lanka
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University of Sri Jayewardenepura, Nugegoda
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Nilmini, W.M.I. (2014), Impact of Brand Equity on Brand Preference towards Purchase Intention: A Case of Motor Vehicle Market in Sri Lanka (Unpublished Master's Thesis). University of Sri Jayewardenepura, Nugegoda.