Impact of Social Media Influencers' Credibility on Millennial Consumers' Green Purchasing Behaviour: A Study on Personal and Social Identities

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dc.contributor.authorRodrigo, Arani
dc.contributor.authorMendis, Trevor
dc.date.accessioned2023-09-05T04:51:17Z
dc.date.available2023-09-05T04:51:17Z
dc.date.issued2023
dc.identifier.doihttps://doi.org/10.33939/SLJM.28.01.02.2023en_US
dc.identifier.urihttp://dr.lib.sjp.ac.lk/handle/123456789/12766
dc.publisherPostgraduate Institute of Managementen_US
dc.subjectPersonal identity, Social identity, Green purchasing intention, Green purchasing behaviour, Social media influencers.en_US
dc.titleImpact of Social Media Influencers' Credibility on Millennial Consumers' Green Purchasing Behaviour: A Study on Personal and Social Identitiesen_US

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Volume 28 - No. 1