Effectiveness of Newspaper Advertisements for Job Vacancies Undergraduates Views

Abstract

Newspaper adverting as a method of employee recruitment plays a significant and important role in Sri Lanka. Epically newspaper advertisement for job vacancies is rated as highly preferable recruitment method in the western community. However, many companies in Sri Lanka use newspaper advertisement for the job vacancies without its effectiveness. There is no any empirical and theoretical knowledge for the effectiveness of newspaper advertisement for job vacancies in Sri Lanka. Based on this research gap, researchers selected 450 undergraduates from the University of Sri Jayewardenepura as a sample. The structured questionnaire was used to collect the data and it consisted of three parts including small size, medium size and large size job vacancy advertisements. Univariate analysis was hired to analysis the primary data. The main findings of the study were; identification of organization/industry, salient features of the job, features required by the job holder, creativity, main condition of employment, conciseness & attractiveness are the significant factors that should be considered by the company when publishing a advertisement on newspaper. Therefore, size of the advertisement should be considered by the company if they need to recruit appropriate applicants for the job vacancies.