Determinants of Customers’Attitude towards Credit Card Usage: Lessons Learned from Academics in Sri Lanka

Abstract

AttachedThis study examines the factors that influence the attitude o f customers toward utilization o f credit cards among academics at the University o f Sri Jayewardenepura, Sri Lanka. 236 questionnaires were distributed through Google forms among academics in the Faculty o f M anagement Studies and Commerce and 94 respondents have replied questionnaire back. Sample o f the study is selected based on purposive sampling method. The factors which are included in this study are availability o f information, perceived usefulness, and characteristics o f card issuers, general satisfaction and card use intension. M ultiple regression analysis is used to determine the m ost contributory factor that best predict the attitude toward using credit cards. According to the results o f the study the most influential variable on attitude towards credit card usage is card used intention followed by perceived usefulness and availability o f information. The most influential variable is explained 47.4% o f the variation in the attitude towards usage o f credit cards and the adjusted R2 also indicates that the model has good fit: 52.5% variation in attitude towards credit card usage is explained by estimated regression equation.