Factors Affecting Online Purchase Intention: Effects of Technology and Social Commerce

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Factors Affecting Online Purchase Intention: Effects of Technology and Social Commerce.pdf (708.75 KB)

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2018

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Canadian Center of Science and Education

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Technology Acceptance Model (TAM), website content, e-commerce, online purchase intention, Sri Lanka

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Athapaththu, J.C , Kulathunga,K.M.S.D. (2018)."Factors Affecting Online Purchase Intention: Effects of Technology and Social Commerce", International Business Research; Vol. 11, No. 10; 2018

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http://dr.lib.sjp.ac.lk/handle/123456789/8544

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2018 - Management

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