Investigating the Impact of Serendipitous Information and Scarcity Messages on the Online Impulse Buying Behaviour of Consumers in the Apparel Industry of Sri Lanka: The Mediating Role of the Urge to Buy Impulsively

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dc.contributor.authorRanasinghe, Asanga
dc.contributor.authorVui, Chok Nyen
dc.date.accessioned2023-09-05T04:58:13Z
dc.date.available2023-09-05T04:58:13Z
dc.date.issued2023
dc.identifier.doihttps://doi.org/10.33939/SLJM.28.01.03.2023en_US
dc.identifier.urihttp://dr.lib.sjp.ac.lk/handle/123456789/12767
dc.publisherPostgraduate Institute of Managementen_US
dc.subjectSerendipitous information, Scarcity messages, Urge to buy impulsively, Online impulse buying behaviour, Stimulus organism response (S-0-R) modelen_US
dc.titleInvestigating the Impact of Serendipitous Information and Scarcity Messages on the Online Impulse Buying Behaviour of Consumers in the Apparel Industry of Sri Lanka: The Mediating Role of the Urge to Buy Impulsivelyen_US

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Volume 28 - No. 1