An Analysis of the Customer Experiences, Customer Involvement To Develop an Innovative Product and its impact on the Organization Performance in Apparel Industry

Abstract

The purpose of this research study is to analysis customer experience, customer involvement in developing an innovative product and its impact on performance of the organization. Researcher aims to investigate whether the apparel industry believes there is a need for great customer experience and involvement, and to find out perceptions of the professionals in the industry have towards developing an innovative product and what impact these factors can create to the performance of the organization. A questionnaire was sent to12 apparel brands Employees covering merchandising, Product development, Designing, Research and innovation, Business development and marketing. The results of the study indicated that they believe in customer experience and involvement in an early stage of product development process. Also examined factors such as Customer experience, Customer involvement, develop an innovative product and firm‘s employee creativity make an impact to performance of the organization. Keywords: Customer Experience, Customer Involvement, Develop an innovative product, Performance of the Organization