SPIRITUALITY IN ACHIEVING TRUE PURPOSE OF ORGANIC INDUSTRY

Abstract

Organic industry plays a significant role in enhancing both human and planetary health and hence contributes to sustainability. That is the very purpose of organic consumers for consuming organic. However, evidence suggest that the purpose of those who involve in organic production (growers) & processing are solely profit maximization. Therefore, they are unlikely to sacrifice any part of profit for the wellbeing of society and environment. Profit orientation likely to adopt unethical practices by behaving unsustainable ways. Unsustainable practices of organic production and processing are in conflict with the consumers' purpose of being organic. This is where spirituality becomes important. The spiritual development is an inner- process which transforms the mind of people from self-centeredness to self-transcendence in which health and sustainability of the planet are valued in addition to profit. The present paper, with the help of evidence derived from the literature on the science of spirituality and the organic industry argues that spiritual transformation of stakeholders in organic industry is essential in achieving its purpose.