Impact of Celebrity Endorsement and Health Consciousness on Brand Equity in the Carbonated Soft Drink Industry in Sri Lanka
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University of Sri Jayewardenepura, Nugegoda
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Thusyanthy, V. (2015), Impact of Celebrity Endorsement and Health Consciousness on Brand Equity in the Carbonated Soft Drink Industry in Sri Lanka (Unpublished Master’s Thesis). University of Sri Jayewardenepura, Nugegoda.