Corporate Social Responsibility done through Human Resource Management in Sri Lankan Banking Sector

Abstract

Corporate social responsibility is a broad concept defining as fulfilling the objectives of the stakeholders of an organization. Employee is one kind of organizational stakeholder. Therefore, there should be a special program of CSR for organizational employees. Utilization of organizational employees names as human resource management which is a way of responsibility to fulfill objectives of employees by organization. Then, there is new definition for HRM concerning corporate social responsibility. However, in the available literature in the local as well as global, there are no any theoretical and empirical findings for this phenomenon except any one study done in Sri Lanka. Therefore, the problem of the study addressed as “How Corporate Social Responsibilities done through Human Resource Management initiatives affect to the retention of operational workers in banking sector in Sri Lanka”. The sample was drawn from public and private bank employees in Colombo district and it was 104 responders. Structured questionnaire was used to gather the primary data from the sample. SPSS 16 versions was used to analysis the data. Univariate, bivariate and multivariate analyses were used to analysis the primary data. The major finding of the study is that there is significant impact of CSR done through HRM to retain the employees. Therefore, as recommendation, researchers suggest that bank management has to enrich the practices of human resource management in the banks to retain their employees.