The Impact of an Identity Based Destination Image on Destination Loyalty: with Special Reference to Sri Lanka as a Tourist Destination

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Abstract.pdf (28.13 KB)
 References.pdf (534.8 KB)

Date

2019

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Postgraduate Institute of Management

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Description

Keywords

Destination branding, CBBE model, Identity based destination image, Destination loyalty, Brand community associations.

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http://dr.lib.sjp.ac.lk/handle/123456789/9502

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Volume 24 - No.2

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