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Effectiveness of source characteristics towards consumer purchase intention in the domain of social media
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| dc.contributor.author | Samarasinghe, H. M. U. S. R. | |
| dc.date.accessioned | 2022-02-14T05:50:05Z | |
| dc.date.available | 2022-02-14T05:50:05Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | http://dr.lib.sjp.ac.lk/handle/123456789/10261 | |
| dc.language.iso | en | en_US |
| dc.subject | Consumer Purchase Intention | en_US |
| dc.title | Effectiveness of source characteristics towards consumer purchase intention in the domain of social media | en_US |
| dc.type | Thesis | en_US |
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MBA Thesis [46]