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Asian Journal of Marketing Management
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Vol. 1 No. 01 (2022)
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Browsing Vol. 1 No. 01 (2022) by Subject

Browsing Vol. 1 No. 01 (2022) by Subject ": Family buying behavior, child involvement, socialization agents, persuasion, negotiation strategies."

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A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective

Senevirathna, S.D; Wachissara Thero, P; De. Silva, P.O (Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)

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