Eratne, T.M; Malkanthie, M.A.A
(Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)
Purpose: Word-of-Mouth is a strong communication tool which is perceived as a credible source
by consumers. With the internet penetration now WOM is occurring in e-platforms such as blogs,
social network sites etc. This ...