• Motives of Customer Loyalty in Supermarket Patronage in Sri Lanka 

  Karunaratna, A.C. (Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2021)

  The supermarket concept has led to a renewed interest among shoppers in the contemporary retailing context. The study was conducted to understand the nature of supermarket patronage in the Sri Lankan context and evaluate ...
• Effect of Dress Code of Sri Lankan Female School Teachers on their Job Performance 

  Jayasooriya, U.G.L.B.; De Silva, S; Wanigasundera, W.A.D.P. (Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2021)

  The study examined how clothing of Sri Lankan female school teachers affects their job performances. A representative sample was selected among school teachers from Western and Central provinces. A Sequential Explanatory ...
• Corporate Citizenship Behaviour and Rural Livelihoods: A Study on Multinational Corporations in Sri Lanka 

  Wijayasinghe, S; Sachitra, V (Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2021)

  Corporate citizenship seems a new conceptualization of the role of business in society. Disparity between rural and urban economy is growing and it is essential for multinational companies to address the issues benchmarking ...
• Celebrity Endorsement on Consumers' Perception and Attitude towards Globacom Telecommunication Products in Ilorin Metropolis 

  Mustapha, Y.I; Issa, B.O; Bello, O.F (Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2021)

  These days, most organisations use celebrity endorsement as a communication technique for inducing consumers' perception and attitude towards buying their products. This paper aims to examine celebrities' credibility on ...
• Perceived Trust of E-Services, Perceived Usefulness and Adoption of E-Banking amongst the Students of University of Kelaniya: A Relational Study 

  Nayanajith, D.A.G. (Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2021)

  This study examines the relationship of perceived usefulness and perceived trust of e-services on adopting e-banking in the context of Sri Lankan private commercial banks. Sample was drawn from the students of University ...
• Impact of Green Supply Chain Management Practices on Organizational Performance of the Manufacturing Sector in Sri Lanka 

  Priyashani, L. N.; Gunarathne, G.C.I. (Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2021)

  The present study explores the impact of implementing Green Supply Chain Management Practices on Organizational performance, in terms of environmental, operational and financial performance among manufacturing firms in Sri ...

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