Browsing Vol. 6 No. 2 (2020) by Subject "Alcohol; Extrinsic Religious Orientation; Intrinsic Religious Orientation; Purchase Intention; Religious Orientation"

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Religious Orientation and Alcohol Purchase Intention: an Empirical Investigation of Sri Lankan Male Consumers

Chathuranga, B.T.K.; Rathnayake, D.T. (Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2020)

Increasing level of alcohol consumption around the world has been continuing for many years and Sri Lanka is also facing the same terrible situation. Evidently, liquor consumption in Sri Lanka was approximately 73 million ...

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