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The Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y
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| dc.contributor.author | Arachchi, H. A. D. M. | |
| dc.contributor.author | Mendis, Trevor | |
| dc.date.accessioned | 2022-03-11T10:44:20Z | |
| dc.date.available | 2022-03-11T10:44:20Z | |
| dc.date.issued | 2021 | |
| dc.identifier.citation | Arachchi, H.A.D.M. and Mendis, T., 2021. The Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y. Sri Lanka Journal of Marketing, 7(3), pp.269–305. DOI: http://doi.org/10.4038/sljmuok.v7i3.82 | en_US |
| dc.identifier.uri | http://dr.lib.sjp.ac.lk/handle/123456789/10529 | |
| dc.subject | Brand attitude, Generation cohort theory, Generation X and Y, Perceived corporate social responsibility, Purchase intention, Theory of planned behavior (TPB) | en_US |
| dc.title | The Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y | en_US |
| dc.identifier.doi | http://doi.org/10.4038/sljmuok.v7i3.82 | en_US |
