Browsing Vol. 5 No. 1 (2017) by Subject "Employer Branding, Application Intension, Job Appealing Decision, Potential employees, Corporate Image"

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Effect of Employer Brand Image on Application Intentions of Final Year Management Undergraduates: Unfolding Employer Branding Determinants

Jayasinghe, S.R.M. (Department of Human Resource Management Faculty of Management Studies and Commerce University of Sri Jayewardenepura, 2017)

Area of the Study As a significant determinant of the competitiveness and effectiveness of the entity, this study is to discuss what attributes of employer or determinants of Employer Branding (EB) are paramount for the ...

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