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Browsing 16th International Conference on Business Management (ICBM) - 2019 by Subject "‘Clicks to Bricks’, SMEs, Value Chain activities"

Browsing 16th International Conference on Business Management (ICBM) - 2019 by Subject "‘Clicks to Bricks’, SMEs, Value Chain activities"

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  • Pucar, A.; Kalfadellis, P.; O’Neill, P. (Faculty of Management Sciences, University of Sri Jayewardenepura, 2020)
    This exploratory study investigates the ‘Clicks to Bricks’ phenomenon as it applies to SMEs looking to expand and grow their operations. This study aims to investigate the nature and viability in adopting a growth strategy ...

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