Browsing 16th International Conference on Business Management (ICBM) - 2019 by Subject "Innovative marketing strategy, development of MSMEs, marketing variables, unique proposition, integrated marketing"

Now showing items 1-1 of 1

Role of innovative marketing strategy for success of micro, small and medium enterprises (MSMEs)

Sathana, V.; Velnampy, T.; Rajumesh, S. (Faculty of Management Sciences, University of Sri Jayewardenepura, 2020)

Many enterprises seek to enhance their institutions through the implementation of innovative marketing strategies. The aim of this study is to investigate the influence of innovative marketing strategies on the development ...

Search DSpace