Sukumar, H.T.; Ganesh, L.S.; Sharma, P.; Venkatraman, V.; Potdar, V. M.
(Faculty of Management Sciences, University of Sri Jayewardenepura, 2020)
Servitisation is a relatively new concept in the literature of marketing and strategy, in which products are services are bundled together as a system. Servitisation is said to improve the firm’s value, customer retention, ...