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Browsing 16th International Conference on Business Management (ICBM) - 2019 by Subject "World-class brand, 360º holistic approach, core competencies, developing countries, brand sustainability, Sri Lanka"

Browsing 16th International Conference on Business Management (ICBM) - 2019 by Subject "World-class brand, 360º holistic approach, core competencies, developing countries, brand sustainability, Sri Lanka"

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  • Dharmasiriwardhana, A.; De Silva, N. (Faculty of Management Sciences, University of Sri Jayewardenepura, 2020)
    Developing countries are producing comparatively low numbers of world-class brands compared with developed countries. This is mainly due to the investment approach followed by organizations in developing countries. Most ...

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