Browsing 20th International Conference on Business Management ( ICBM) - 2024 by Subject "Website Quality, Purchase Intention, E-commerce, Perceived Risk, Perceived Value"

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The Impact of Website Quality on Purchase Intention in the Sri Lankan E-Commerce Context: The Moderating Effect of Perceived Risk and Perceived Value

Fernando, L.V.S.; Samarasinghe, S.M. (Faculty of Management Studies and Commerce University of Sri Jayewardenepura, 2024)

Driven by supportive technologies and global circumstances, the e-commerce market is uninterruptedly growing and revolutionizing the way modern consumers shop. Website Quality stands out as a crucial subject in e-commerce ...

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