Browsing Faculty of Management Studies & Commerce by Author "Rajumesh, S."

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Development through Competitive and Green marketing strategy Manufacturing SMEs, operating in Jaffna district

Sathana, V.; Velnampy, T.; Rajumesh, S. (University of Sri Jayewardenepura, 2018)

Small medium enterprises (SMEs) are often the driving forces and backbone for the Nation. The purpose of the study is to examine the impact of marketing strategy on the SME development in Jaffna district. All the owners ...
Role of innovative marketing strategy for success of micro, small and medium enterprises (MSMEs)

Sathana, V.; Velnampy, T.; Rajumesh, S. (Faculty of Management Sciences, University of Sri Jayewardenepura, 2020)

Many enterprises seek to enhance their institutions through the implementation of innovative marketing strategies. The aim of this study is to investigate the influence of innovative marketing strategies on the development ...

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