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Browsing Faculty of Management Studies & Commerce by Subject "Autonomy, Self – censorship, Self – Efficacy, Relatedness, Behavioural engagement"

Browsing Faculty of Management Studies & Commerce by Subject "Autonomy, Self – censorship, Self – Efficacy, Relatedness, Behavioural engagement"

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  • Motives of Social Media Usage on Building Consumer Behavioural Engagement 
    De Silva, S.K.D.U. (Faculty of Management Sciences, University of Sri Jayewardenepura, 2021)
    Social media plays a pivotal role in the present digitalized business context by reshaping the marketing strategies of business entities by focusing greater level of consumer engagement. The consumer participation in brand ...

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