Browsing Faculty of Management Studies & Commerce by Subject "Marketing Information Systems (MkIS), MkIS Effectiveness, Business Performance, Manufacturing companies, Sri Lanka"

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Mediating role of Marketing Information Systems Effectiveness on the relationship between Marketing Information Systems (MkIS) and the Business Performance in Sri Lankan Manufacturing Companies

Doluweera, L. K. (Faculty of Management Sciences, University of Sri Jayewardenepura, 2021)

In the midst of global competition and a turbulent business environment, the survival of businesses is possible if and only if the business organizations harness their business opportunities by optimizing and matching their ...

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