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Investigating the Key Determinants to Drive Motor Insurance Customer Acquisition in Sri Lanka
Weerakkody, M.
;
Nissanka, K.
(
Faculty of Management Studies and Commerce University of Sri Jayewardenepura
,
2024
)
Navigating the Techno-Era Shifts in Trade Dynamic: A Comprehensive Review on Commerce Evolution
Kulathunga, N.
;
Abeywickrama, H.
;
Weerakkody, M.
;
Sachithra, V.
(
Faculty of Management Studies and Commerce University of Sri Jayewardenepura
,
2024
)
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Author
Weerakkody, M. (2)
Abeywickrama, H. (1)
Kulathunga, N. (1)
Nissanka, K. (1)
Sachithra, V. (1)
Subject
Consumer Behavior; Insurance Premium; Insurance Service; Marketing Mix; Motor Insurance; Promotion; Sri Lanka (1)
Electronic Commerce, Mobile Commerce, Social Commerce, Sustainable Commerce, Ubiquitous Commerce (1)
... View More
Date Issued
2024 (2)