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A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective
Senevirathna, S.D
;
Wachissara Thero, P
;
De. Silva, P.O
(
Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura
,
2022
)
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Author
De. Silva, P.O (1)
Senevirathna, S.D (1)
Wachissara Thero, P (1)
Subject
: Family buying behavior, child involvement, socialization agents, persuasion, negotiation strategies. (1)
... View More
Date Issued
2022 (1)