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Personality and shopping preferences of consumers: A quantitative study of the relationship between personality traits and shopping preferences of consumers towards online/in-store shopping

Swaris, W.D.K.J.N. (Faculty of Graduate Studies , University of Sri Jayewardenepura, 2021)

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Author
- Swaris, W.D.K.J.N. (1)
Subject
- hierarchical model, personality, preferences, consumers, shopping, Structural Equation Modeling (1)
- ... View More
Date Issued
- 2021 (1)