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Impact of Brand Equity on Brand Preference towards Purchase Intention: A Case of Motor Vehicle Market in Sri Lanka
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| dc.contributor.author | Nilmini, W.M.I. | |
| dc.date.accessioned | 2017-03-22T07:21:38Z | |
| dc.date.available | 2017-03-22T07:21:38Z | |
| dc.date.issued | 2014 | |
| dc.identifier.citation | Nilmini, W.M.I. (2014), Impact of Brand Equity on Brand Preference towards Purchase Intention: A Case of Motor Vehicle Market in Sri Lanka (Unpublished Master's Thesis). University of Sri Jayewardenepura, Nugegoda. | en_US, si_LK |
| dc.identifier.uri | http://dr.lib.sjp.ac.lk/handle/123456789/4489 | |
| dc.language.iso | en_US | en_US, si_LK |
| dc.publisher | University of Sri Jayewardenepura, Nugegoda | en_US, si_LK |
| dc.title | Impact of Brand Equity on Brand Preference towards Purchase Intention: A Case of Motor Vehicle Market in Sri Lanka | en_US, si_LK |
| dc.type | Thesis | en_US, si_LK |
| dc.identifier.doi | 10.31357/fmscmst.2014.00257 |
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Masters Thesis [224]