Purpose – As Generation Y is considered to be a lucrative segment for emerging devices, this study
investigates the effect of emotional brand attachment, from the brand romance perspective, on brand loyalty of
Generation ...
understanding of their behavioural reactions in different social contexts. To this end, the present study
focuses on individuals who become vulnerable owing to their functional illiteracy in an “English”-dominant
marketplace. ...
Jayarathne, P.G.S.A.(The Open University of Sri Lanka, 2019-08)
The current intense competition in the industry where sportswear products are available is a great challenge to organizations to build long term relationships with their customers. Therefore it is important for the key ...
Word of mouth communication, country image and destination satisfaction have been identified
as significant aspects in tourist industry today more than any other time as tourists make reviews
on internet based on such ...
Jayarathne, P.G.S.A.(University of Sri Jayewardenepura, 2019)
Literature reveals that Marketing Culture (MC) and Marketing Effectiveness (ME) contribute for the enhancement of Business Performance (BP) and Technical Efficiency (TE) of any industry. However, existing literature in Sri ...
The importance of knowledge about consumer behaviour in the fashion industry is felt now more than any other time. Fashion oriented lifestyle is identified as a significant aspects of consumer behaviour in the fashion ...
Enhancing the performance of suppliers through developing their capabilities provides more sustainable platform to sustain the competitive advantagesand manage the supply base in current the global business environment. ...
The aim of this paper is to explain the impact of implementing supplier development practices by retailers on suppliers’ performance in the Sri Lankan Apparel Industry context. A structured questionnaire is used as the ...
Understanding green consumption behavior is critical for any marketer and it is clear that there are many different motives drive for green consumer behavior. However, the higher levels of public awareness of environmental ...
Rathnayake, D.T.(University of Kelaniya, Kelaniya, 2015)
With the advancement of information communication technology, mobile phone has become an essential part of human life. Rapid advancement of technology backed by innovations has driven mobile phone industry to a new era ...
This paper presents the findings of a research intended to develop a reliable and valid measurement instrument for memorable tourism experiences from the perspectives of more regular and typical leisure-oriented travellers. ...
The structure and operation of supply networks have received considerable attention from both the business community and academic researchers in the last two decades as the pace of globalization has accelerated. Supply ...
Purpose
– The study seeks to classify retailer‐driven clothing supply networks to provide new insights on their structure and operation and examine whether or not differences are evident in the types of networks operated ...
Jayarathne,P.G.S.A.; MacCarthy,B.L.(Springer Berlin Heidelberg, 2010-01-08)
The clothing industry is one of the most mobile industries in the world. Global supply poses
significant challenges in ensuring the right volume and mix of products within retail stores.
Here we define a new concept - ...
Jayarathne,P.G.S.A.; MacCarthy,B.L.(Taylor and Francis, 2011-11-09)
Collaborative supply networks in the international clothing industry arc or major economic significance in many countries, particularly in developing economies. The sector has gone through substantial changes in the past ...