Content Analysis of Food and Beverages Advertisements Targeting Children and Adults on Television in Sri Lanka

dc.contributor.author	Prathapan, S.
dc.contributor.author	Wijewardena, K.
dc.contributor.author	Low, W.Y.
dc.date.accessioned	2017-11-10T06:22:38Z
dc.date.available	2017-11-10T06:22:38Z
dc.date.issued	2016
dc.identifier.citation	Prathapan, S., Wijewardena, K., Low, W.Y. (2016). "Content Analysis of Food and Beverages Advertisements Targeting Children and Adults on Television in Sri Lanka", Asia-Pacific Journal of Public Health, Vol.28 (15), pp. 86S-92S	en_US, si_LK
dc.identifier.uri	http://dr.lib.sjp.ac.lk/handle/123456789/6755
dc.description.abstract	Attached	en_US, si_LK
dc.description.abstract	Introduction. Food marketing is one of the main factors in the increase in childhood obesity. The objective is to compare the strategies used for promotion of food and beverages advertisements on Sri Lankan television for children and adults. Method. Among 16 analog television channels in Sri Lanka, 50% of the channels were selected randomly after stratifying according to language. Recording was during weekdays and weekends. In total, 95 different food and beverages advertisements were analyzed irrespective of the channel. Results. Among all food and beverages-related advertisements, 78% were child focused, and among these 74% claimed health benefits. A statistically significant difference was found in terms of implications related to nutrition or health (P < .05). None of the advertisements contained disclaimers. Conclusion and recommendations. The Ministry of Health needs to pursue all food and beverages-focused advertisements for policy formulation and implementation.
dc.language.iso	en_US	en_US, si_LK
dc.publisher	Asia-Pacific Journal of Public Health	en_US, si_LK
dc.subject	food and beverages advertisements	en_US, si_LK
dc.subject	strategies	en_US, si_LK
dc.subject	disclaimers	en_US, si_LK
dc.title	Content Analysis of Food and Beverages Advertisements Targeting Children and Adults on Television in Sri Lanka	en_US, si_LK
dc.type	Article	en_US, si_LK