Browsing 15th International Conference on Business and Management (ICBM) 2018 by Subject "Packaging, Packaging elements, Packaging influence, Baby care products, Demographic factor cross analysis."

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A study on the Relative Importance of Packaging Elements of Baby Care Products in Sri Lanka A Comparative Study between different Demographic Variables

Faris, M. F. S. (University of Sri Jayewardenepura, 2018)

Baby care category has been profitable throughout the years and gained the interest of global players in Sri Lanka amidst the emergence of several local companies. Previous research on FMCG products identified that a 1% ...

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