Determinants of Usage of ATM of Private Banks in Puttalam District

Abstract

Automated Teller Machines are expensive technological advancements that implemented by bankers. Bankers should clearly understand what features should be improved within the context of Automated Teller Machines to get it more familiar among customers. Those features simply decide the success or failure of Automated Teller Machines. The purpose of this paper is to investigate those factors that determine the Automated Teller Machine usage of Private Banks in Puttalam District. The conceptual model focuses factors affecting on Automated Teller Machine usage and it was developed based on reviewing existing literature. The model was employed by independent variables of ease of use, usefulness, behavioral control, risk, social influence and dependent variable of Automated Teller Machine usage. Data were randomly collected from two hundred (200) Automated Teller Machine users from Puttalam District to test this model. The data were analysed through descriptive and regression analyses with the help of a powerful statistical software SPSS 22.0. The mean and standard deviation result reveals that ease of use, usefulness, behavioral control, social influence and Automated Teller Machine usage are in high level while risk is in low level. Also, the simple regression analyses results show that all independent variables have significant impact on Automated Teller Machine usage while multiple regression results showing that ease of use is the most influencing factor towards the Automated Teller Machine usage. Finally, it is identified that there is no any variation of variables with personal factors according to ANOVA and independent sample t-test results. The results of this study provide a good evidence for banks to identify the present status of Automated Teller Machine usage among Private Bank Automated Teller Machine users of Puttalam District and further enhancements of work practices regarding Automated Teller Machines within the area of Puttalam District.