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Browsing 1.Sri Lankan Journal of Management by Author

Browsing 1.Sri Lankan Journal of Management by Author "Udunuwara, Maduka"

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Effectiveness of Traditional Versus Modern Appeals in Advertising

Udunuwara, Maduka; Liyanage, Uditha (Postgraduate Institute of Management, 2006)
Leisure Travelers’ Variety-Seeking Behaviour: Scale Development and Validation for the Hotel Sector

Udunuwara, Maduka; Wilkins, Hugh (Postgraduate Institute of Management, 2021)

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