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A Blue Ocean Branding Strategy: The Case of Mlesna

Prematunga, W. D. L. (Postgraduate Institute of Management, 2009)

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Author
- Prematunga, W. D. L. (1)
Subject
- Ceylon tea, value added tea, speciality tea, value delivery system, brand mantra, brand positioning, ingredients of branding, lifestyle retailing, eroding margins, core competencies (1)
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Date Issued
- 2009 (1)