Consumer Ethnocentrism and Brand Loyalty towards Local Brands.

dc.contributor.author	Jayasinghe, A. G.
dc.contributor.author	Wanninayake, W. M. C. B.
dc.date.accessioned	2022-02-02T15:11:37Z
dc.date.available	2022-02-02T15:11:37Z
dc.date.issued	2019
dc.identifier.uri	http://dr.lib.sjp.ac.lk/handle/123456789/9821
dc.language.iso	en	en_US
dc.publisher	Postgraduate Institute of Management	en_US
dc.relation.ispartofseries	January-June 2019;
dc.subject	Consumer ethnocentrism, Brand loyalty, Cosmopolitanism, Dogmatism, Collectivism, Materialism, Local brands	en_US
dc.title	Consumer Ethnocentrism and Brand Loyalty towards Local Brands.	en_US
dc.type	Article	en_US