Browsing Volume 23 - No. 1 by Subject "Consumer social media brand engagement; Social media; Generation X; Generation Y; Brand equity"

Now showing items 1-1 of 1

Consumer Social Media Brand Engagement, Brand Equity and Generational Cohorts.

Panagoda, Sithira Nandula; Jayawickrama, Dushan (Postgraduate Institute of Management, 2018)

Now showing items 1-1 of 1

Search DSpace

Browse

All of DSpace
This Collection
- By Issue Date
- Authors
- Titles
- Subjects

My Account