Consumer Social Media Brand Engagement, Brand Equity and Generational Cohorts.

dc.contributor.author	Panagoda, Sithira Nandula
dc.contributor.author	Jayawickrama, Dushan
dc.date.accessioned	2022-02-02T15:52:23Z
dc.date.available	2022-02-02T15:52:23Z
dc.date.issued	2018
dc.identifier.uri	http://dr.lib.sjp.ac.lk/handle/123456789/9832
dc.language.iso	en	en_US
dc.publisher	Postgraduate Institute of Management	en_US
dc.relation.ispartofseries	January-June 2018;
dc.subject	Consumer social media brand engagement; Social media; Generation X; Generation Y; Brand equity	en_US
dc.title	Consumer Social Media Brand Engagement, Brand Equity and Generational Cohorts.	en_US
dc.type	Article	en_US