Consumer engagement with social media, brand equity and intention to purchase

dc.contributor.author	Ekanayake, Sangeeth
dc.contributor.author	Abeysekera, Nalin
dc.date.accessioned	2022-02-02T18:08:20Z
dc.date.available	2022-02-02T18:08:20Z
dc.date.issued	2016
dc.identifier.uri	http://dr.lib.sjp.ac.lk/handle/123456789/9851
dc.language.iso	en	en_US
dc.publisher	Postgraduate Institute of Management	en_US
dc.relation.ispartofseries	January-June 2016;
dc.subject	Consumer engagement, Social media, Brand equity, Intention to purchase, Sri Lankan fashion retailing	en_US
dc.title	Consumer engagement with social media, brand equity and intention to purchase	en_US
dc.type	Article	en_US