Browsing Volume 14 - No. 3 by Subject "Ceylon tea, value added tea, speciality tea, value delivery system, brand mantra, brand positioning, ingredients of branding, lifestyle retailing, eroding margins, core competencies"

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A Blue Ocean Branding Strategy: The Case of Mlesna

Prematunga, W. D. L. (Postgraduate Institute of Management, 2009)

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